With new multi-million pound sport sponsorship deals secured almost daily, sport sponsorship may seem to only really work or be available for big brands. Because of this perception many businesses will not even consider incorporating sport sponsorship into their marketing mix. However, there are options available for SME’s and they can work better than you imagined. In this two part series, I explore how small businesses can get involved with sport sponsorship. Part 1: The Options Community Projects Sporting community projects can attract big name sponsors and funding but there are still hundreds of projects in the UK that do not have
With the London 2012 Olympics fast approaching we are due an influx of experiential campaigns in 2012. With headline sponsors of P&G, Coke and McDonald’s taking the majority of the London 2012 marketing opportunities – both in sponsorship as well as ramped up advertising campaigns, other brands will be engaging in shorter term experiential marketing to capitalise on this once in a lifetime opportunity. Experiential marketing at its basics is a live brand marketing campaign allowing consumers to experience the product through their senses. It occurs in real time and is a two way communication between the brand and consumer -
Autosport, the authority on motorsport, has appointed Slingshot Sponsorship to develop and implement a new sponsorship strategy for the 2012 Autosport Awards. Slingshot is briefed to increase awareness and commercial value for the event through the creation of additional opportunities and sponsorship platforms throughout the year. Rob Aherne, Publisher at Autosport: “We are delighted to be working with Slingshot Sponsorship on the Autosport Awards. They have proven themselves to be a vibrant company with lots of ideas
Slingshot Sponsorship secure contract renewal with Mencap for 2012 Mencap, the leading UK based charity helping people with a learning disability, has re-appointed Slingshot Sponsorship to continue to develop and implement a new sponsorship strategy across their high-profile events. After an extremely successful year together, the renewal will see a continuation of Slingshot’s work to increase awareness as well as increase the commercial value for the charity through creation of sponsorship opportunities. Slingshot Sponsorship will assist Mencap with consulting and implementation for upcoming events including
