I wrote a Top Ten Sponsorship Blogs You Should Read article last year (to view the last list click here) and thought I’d revise the list for 2012. There are some old favourites that have remained on our list, but also some new blogs that have launched which are fantastic reads and definitely worth subscribing to. As the sponsorship industry changes so much and encompasses so many disciplines and mediums, blogs are just one of the ways that the Slingshot team continues to learn from others. Here are our Top Ten
Many companies feel that sales people are the face of the company and therefore are the only ones who need to foster relationships. This could not be farther from the truth. As the divide between marketing and sales grows thinner it becomes increasingly important for everyone to appreciate developing and growing working relationships - this includes the creative executive designing ads in an agency to the marketing manager in a brand. Collaboration is not just necessary in smaller communities – it is everywhere. It exists within your office as well as outside of your office - between departments and between
We have been talking a lot about music sponsorship here at Slingshot. Mainly because we are knee-deep in a couple of very exciting music projects, but also because everyone is gearing up for festival season. Mostly I have been consumed with which festival to go to for our agency’s second birthday, but I have also been having some interesting conversations with both brands and rights holders on what is coming up this year and the current state of music festival sponsorship. The Good Festival
I was recently asked to present at the sixth annual Mike Warne Annual Marketing Communications Lecture at Bournemouth University in partnership with the CIM. My presentation was titled The Evolution of Sponsorship: A Sponsorship Agency Perspective (view on SlideShare here). Arriving at Bournemouth University, not only was I amazed at how crowded the lecture hall was, but more importantly amazed they managed to secure a sponsor for their event - an energy drink Little Miracles.
Sponsorship is a very unique industry, one that is both growing as well as dramatically shifting. At the moment, there seems to be an inertia amongst sponsorship agencies and brands at one end of the scale, while at the other end there is an active driving force pushing the industry into a more ‘grown-up’ and sustainable form of marketing. I’d like to think Slingshot Sponsorship is the latter. Put simply, sponsorship is a form of marketing. And just like good old fashioned direct marketing campaigns, sponsorship needs to be measured,
Although I can already hear the grumbles of how Valentine’s Day is just another retail scheme to get our sterling, I happen to love it. And it just so happens that keeping your Valentine happy follows a similar strategy to sponsorship renewals. Getting sponsors can be tricky; however, keeping sponsors should be relatively easy if you follow our Valentines rules: 1. The little things mean a lot. Sponsors should be treated as business partners. You should take a keen interest and really embrace their involvement with your platform. If there are
Slingshot Sponsorship and BITE have formed a strategic alliance that will see a union of expertise from two of the biggest prospects in sponsorship and brand management respectively. The innovative partnership will work with brands and rights owners to truly grasp building a brand and then creating commercial opportunities from that foundation. Having launched in the UK in 2010, Slingshot Sponsorship has quickly gained significant market share within the rights owner community working with diverse organisations including
After a long anticipated year working with the What Car? Car of the Year Awards, the event has happened! Held at the Grosvenor Hotel on Park Lane, the event was a fantastic culmination of the hard work that went into developing and launching the new cars of 2012. With a beautifully dressed room and entertainment from Chris Addison, the event was definitely one to remember. In terms of sponsorship, we managed to increase the sponsorship revenue by 1032% and increased the number of sponsors from two to nine.
Following the mulled wine and too many Quality Street sweets over the Christmas period, I thought it would be important to kick start the year with some predictions on the sponsorship industry for 2012. With so many new things happening this year, it may prove to be a unsettled year for many organisations and difficult for anyone to predict much; however, here are my top 3 predictions: 1. The Olympic Predicament To sponsor or not to sponsor events during the London Olympic Games period
Mencap’s Little Noise Sessions sponsored by ASUS and curated by Mencap ambassador Jo Whiley kicked off with a bang last night. Held at iconic church, St John-at-Hackney, the first of six shows saw Elbow headlining last night and, as many tweeps this morning commented, it was indeed epic. With the St John-at-Hackney priest blessing the event, it would have been
