Having read the recent articles from our most successful Paralympian ever, Baroness Grey-Thompson, I was saddened with how little revenue is generated through sponsorship in women’s sport in the UK. With some very successful elite teams based in the United Kingdom including football, hockey, and netball, I wrongly assumed this would also draw large sponsorship funding to the sport and players. Perhaps I have been tainted. I have always gone out with women who play sport and whether it’s been pretending to understand the rules of netball or be enthralled with a sublime left
In a season where we have seen Torres leave Liverpool for Chelsea (not before he had ‘You’ll never walk alone’ tattooed on his arm) and Rooney demand a transfer only to reconsider once he had an upgrade, football fans would be forgiven in thinking that the game had finally lost its soul. With all the cash being pumped into the Premier League and numerous new owners buying their way into the hype, as a fan you can’t help but feel less engaged with the game. Barcelona Football Club is a great
So, with the England team about to complete a historic victory over the Australians in their own back yard, I read with interest a cricket story making slightly fewer headlines. The darling of India, “The Little Master” and a genuinely good guy, Sachin has once again underpinned his iconic status both on and off the cricket pitch. As quoted on Cricinfo, the popular Indian saying goes; "Cricket is my religion and Sachin is my God". The integrity of sponsorship and the importance of picking both a spokesperson and a target sport is crucial. Getting someone like
