Caterham Cars has appointed Slingshot Sponsorship to activate all commercial opportunities outside the Caterham F1 Team activity. Slingshot will implement an extensive sponsorship strategy, including brand marketing partnerships, endorsement deals, licensing, corporate experience days, and much more. The aim of the partnership is to create unique properties that can leverage the Company’s profile, and enhance the brand’s global appeal, capitalising on the brand’s entry into Formula One earlier this year. Ansar Ali, Chief Executive of Caterham Cars, said: We are
Sponsorship is undoubtedly an exciting industry to be a part of at the moment - and it’s not just due to all of the outside media attention surrounding the London Olympics and its various sponsors. Granted that some of the individual sponsorship campaigns around London 2012 are fantastic in themselves; but what stands out, from a sponsorship agency’s perspective, is the universal shift in the way brands are approaching sponsorship and the remarkable levels of engagement that brands can create from such collaborations.
Outlook Festival – Winners of the ‘Best International Festival’ at the Festival Awards– have appointed Slingshot Sponsorship as their exclusive sponsorship agency. Slingshot Sponsorship will work closely with the Croatian-based event to increase awareness and commercial revenue through the creation of sponsorship opportunities as well as creating new digital brand partnerships. Keen to preserve the traditional values of the Outlook Festival, Slingshot Sponsorship will ensure sponsors are
Having teamed up with TRACKER to manage their logistical requirements for the Commercial Vehicle Show, Slingshot Sponsorship are excited to announce the presence of the Red Bull RB6 Formula 1 on stand 3A10. Stand visitors can also enter into a prize draw to win two tickets to the F1 Grand Prix at Silverstone, as well as a tour for two at the Red Bull factory, in Milton Keynes. TRACKER, a leading telematics and vehicle tracking expert in the UK, will
Leading provider of vehicle tracking services, TRACKER is showcasing its groundbreaking, patented technology at this year’s Commercial Vehicle Show, on 24-26 April, at Birmingham’s NEC. Head to stand#3A10 to see firsthand the new level of data available with TRACKER Fleet and how TRACKER’s new battery-powered units provide fleet operators with a robust and flexible solution for valuable assets without a power source, including trailers. TRACKER Fleet is a completely re-engineered product which, crucially, has been designed following a comprehensive consultation programme with
Slingshot Sponsorship, the London based sponsorship agency, will work closely with their Scandinavian colleagues BITE to manage the sponsorship for the Red Bull Cliff Diving Series in Grimstad, Norway. The sponsorship and brand management specialists have combined to create commercialopportunities around the event - one of only 6 World Series Competitions worldwide – that add real value for both brands and the spectators.
Social media is a topic we often cover, both with clients and the sponsors we manage. So we thought we’d provide some more insight into the most recognised platforms and more specifically how it relates to small businesses. From a sponsorship rights holder’s perspective, providing the opportunity for potential sponsors to integrate with you on social media is as important as ensuring that those channels are also engaging the audience. And the same can be said for small businesses. Small business owners should not
Slingshot Sponsorship has been shortlisted for their work with the DMA &Equifax at the upcoming Hollis Sponsorship Awards. They will compete with 3 other extremely successful campaigns – London Olympics 2012 & Lloyds, The Prince’s Trust & RBS and GE Capital Triathlon – for the highly coveted Corporate Sponsorship Award. The Hollis Sponsorship Awards recognise and reward the most creative and effective campaigns to have come out of the sponsorship industry during the last year. Competition has been fierce this year, with entries up
Ever since Kettering Town became the first English football club to host a sponsor - Kettering Tyres - across their ‘famous’ red and white shirts, in 1976, corporate sponsors have been obsessed with branding. Every sport, from snowboarding to horse riding, is full of brands trying to get the most prominent position on a racer’s helmet or the best placed advertising board on any given sports field around the world. The most pertinent example I can find of such blatant logo
In the ever-busy world of brand marketing, using the strength of brand partnerships to forge new channels and platforms is essential to generating sales, showcasing the brand and in some cases uniting millions. Here are just five of my favourites: 1. Jay-Z & Bing - 'Decoded' With Jay-Z’s autobiography ‘Decoded’ due to be launched in November 2010, the rap mogul teamed up with Microsoft search-engine Bing to stir up some little needed hype. Each of the book’s 320 pages was printed and placed in a different position across 13 major
