Slingshot Sponsorship secure contract renewal with Mencap for 2012 Mencap, the leading UK based charity helping people with a learning disability, has re-appointed Slingshot Sponsorship to continue to develop and implement a new sponsorship strategy across their high-profile events. After an extremely successful year together, the renewal will see a continuation of Slingshot’s work to increase awareness as well as increase the commercial value for the charity through creation of sponsorship opportunities. Slingshot Sponsorship will assist Mencap with consulting and implementation for upcoming events including
Following the mulled wine and too many Quality Street sweets over the Christmas period, I thought it would be important to kick start the year with some predictions on the sponsorship industry for 2012. With so many new things happening this year, it may prove to be a unsettled year for many organisations and difficult for anyone to predict much; however, here are my top 3 predictions: 1. The Olympic Predicament To sponsor or not to sponsor events during the London Olympic Games period
In the ever-busy world of brand marketing, using the strength of brand partnerships to forge new channels and platforms is essential to generating sales, showcasing the brand and in some cases uniting millions. Here are just five of my favourites: 1. Jay-Z & Bing - 'Decoded' With Jay-Z’s autobiography ‘Decoded’ due to be launched in November 2010, the rap mogul teamed up with Microsoft search-engine Bing to stir up some little needed hype. Each of the book’s 320 pages was printed and placed in a different position across 13 major
With an increasing number of platforms available for corporate partnership, the selection process for brands is becoming more complex, with a wide range of factors influencing the allocation of marketing budgets. Therefore when approaching potential partners, it is important for rights holders to ensure that each of the following factors is taken into account: 1. Price The fees asked by the rights holder play a key role in the decision-making process for a sponsor to come on board with a property. The price
The What Car? Car of the Year Awards will become 100% carbon-neutral in January 2012. Continuing its’ partnership with Carbon Neutral Investments (CNI), What Car? has committed to offset the entire carbon footprint of the ceremony. The emissions reductions come from a CNI-supported hydro project in India, which will neutralise all carbon emissions from the event, all travel to the venue, as well as the setting up of the evening. What Car?'s support of the project
Mencap’s Little Noise Sessions sponsored by ASUS and curated by Mencap ambassador Jo Whiley kicked off with a bang last night. Held at iconic church, St John-at-Hackney, the first of six shows saw Elbow headlining last night and, as many tweeps this morning commented, it was indeed epic. With the St John-at-Hackney priest blessing the event, it would have been
Each year, towards the climax of rugby union’s most demanding league, the Aviva Premiership, London Irish Rugby Club host their two biggest games of the season The St. Patrick's and End of Season Parties. Last year with the aid of Slingshot Sponsorship, London Irish implemented a unique strategy with these games applying a three dimensional model that generated new revenue, promoted fan loyalty and increased the reach and exposure of the club. These events saw the introduction of
Having read the recent articles from our most successful Paralympian ever, Baroness Grey-Thompson, I was saddened with how little revenue is generated through sponsorship in women’s sport in the UK. With some very successful elite teams based in the United Kingdom including football, hockey, and netball, I wrongly assumed this would also draw large sponsorship funding to the sport and players. Perhaps I have been tainted. I have always gone out with women who play sport and whether it’s been pretending to understand the rules of netball or be enthralled with a sublime left
What Car? is pleased to announce a new sponsorship agreement with Metro, the World’s largest free newspaper distributed countrywide. Metro are to be Supermini Category Sponsor of the annual motoring Oscars – The What Car? Car of the Year Awards, to be held in London in January 2012. Justin Lovric, Client Planning Manager and Director EcoVelocity, Metro commented: Our sponsorship of the 2011 What Car? Awards provided Metro with a fantastic presence in front of the most important and influential figures in the automotive
Mencap’s Little Noise Sessions, curated by Jo Whiley are today proud to announce Coldplay’s Chris Martin and Jonny Buckland will be headlining on Thursday 24 November, completing the line up for the series of atmospheric gigs. Joining the bill for what will be a night to remember are: Ben Howard, Emile Sande, Michael Kiwanuka and Bebe Black. Tickets go on general release from 7 November with an exclusive presale for subscribers from 4 November. Sure to sell out fast subscribe NOW at www.littlenoisesessions.org.uk Due to unprecedented demand Mencap have also
Jackie Fast managing director of Slingshot Sponsorship has won the Young Entrepreneur of the Year Award at the Camden & Islington Business Awards. The category was open to business owners who have shown exceptional business acumen and achieved consistent business growth since launching. Slingshot Sponsorship delivers and develops long-term brand strategies that engage targeted audiences through sponsorship rights. Integrated and tailored in each approach, Slingshot Sponsorship diversifies across a range of industries with clients based in publishing, sports, entertainment, media and charities. Jackie Fast was absolutely ecstatic to win this award, commenting: It is an absolute pleasure
Monetising social media is a tricky business. Although we are not experts in this (for social media experts, get in touch and we can pass on some recommendations!), we are however experts at sponsorship and utilising sponsorship to reap financial rewards for our clients. These sponsorship tips can be utilised on a number of social media platforms, but more commonly can be found and developed on a blog. Freely available (see Wordpress), blogs can not only drive conversations and showcase expertise, but can also provide the perfect platform to integrate new sponsorship revenues. A great example of integrating sponsorship
With sponsorship budgets continuing to increase year upon year, what advantages does this innovative marketing medium have over those more traditional elements of the advertising mix? Engaging the Consumer With marketing mediums such as advertising and sales promotions becoming ever more saturated, companies need to be extremely creative in their efforts to gain brand exposure – especially in terms of activations and partnerships. Especially with today’s average consumer receiving more information on the products and services available to them at a much higher frequency than ever before, traditional marketing methods are becoming significantly
Slingshot Sponsorship has been shortlisted for three categories at the Camden & Islington Business Awards for their innovative approach regarding the Equifax and Direct Marketing Association UK sponsorship campaign, led by Slingshot’s Managing Director, Jackie Fast. Categories shortlisted include Best Creative Business and Young Entrepreneur of the Year, as well as the People’s Choice Award. Slingshot Sponsorship delivers and develops long-term brand strategies that engage targeted audiences through sponsorshiprights. Integrated and tailored in each approach, Slingshot diversifies across a range of industries with clients based in publishing,
What Car? has signed Thule, the world’s premium leader in sport and utility transportation of car roof racks, bike and car category of the annual motoring Oscars – The What Car? Car of the Year Awards, to be held in January 2012. Andrew Golby What Car? Publishing Director commented: “We are delighted to be working with Thule, who have joined us as a sponsor of the 2012 What Car? Awards. We spend
Mencap’s Little Noise Sessions curated by Mencap ambassador Jo Whiley, will see its first year partnering with new headline sponsor, ASUS – a deal which was secured by Slingshot Sponsorship. Having been dubbed some of the most ‘sought-after tickets in London’ by Clash magazine, the sponsorship is an exciting prospect for Asus customers, with promotions set to include an impressive range of exclusive prizes.
I had the great pleasure of being asked to speak at the very first international sponsorship conference to take place in Oslo, Norway earlier this week – the Nordic Sponsor Summit 2011. With a fantastic speaking line-up including Gerhard Heiberg, Marketing Director IOC, Keld Studahl, Global Marketing Director from Carlsberg and Pasi Lankinen, Business Intelligence Manager from FC Barcelona. For those of you unable to make it, I thought i’d blog some of the take home tips, stats and insight from the conference. My notebook:
Sponsorship is a fantastic way for email marketers to stand out from their competitors. If done strategically, sponsorship can not only generate significant leads, but can also provide a platform to showcase expertise and present client testimonials. In such a small market, sponsorship can be one of the most cost-effective ways to differentiate an email service provider. Sponsorship Options for Email Service Providers There are a number of sponsorship opportunities for ESPs in a range of budgets. From large exhibitions such as Ad:Tech and Marketing Week’s Online Marketing Show to smaller intimate
Do you know how much your sponsorship proposal is truly worth? We do. One of the key causes of poor sponsorship sales is over-priced fees. This is often down to a methodology which focuses on covering the production costs of a property, rather than looking into the actual market value of the assets offered. Although making a property available for sponsorship can be a lucrative revenue stream, key factors such as the quality and quantity of rights and benefits, establishment of the property and brand exposure are all highly influential in determining the degree of investment a sponsor will be willing to make
Social media has not only changed the way an audience can interact with a sponsorship property, but also with how they can interact with the sponsors of that property and vice versa. Without fully understanding social media for the organisation in question, it would be impossible to try and deliver value to a sponsor associated. Here are some top tips and questions to ask yourself before you consider integrating sponsorship benefits within your sponsorship proposal. Do You Have an Online Audience? Many sponsorship proposals include social media activation with their audience
The 2010/11 UEFA Champions League final proved to be the event of the football season, featuring a showdown between two European giants, Manchester United and Barcelona. Having both won their domestic leagues earlier in the month, the game was undoubtedly the spectacle to be watched closely by millions around the world. As the Official Mobile Handset Provider of the UEFA Champions League,
Telefonica Europe Plc also known as O2 is a European broadband and telecommunications company who maintain the customer messages of ‘priority’ and being ‘better connected’. In addition to the marketing campaigns run, these messages are further reinforced through their sponsorship activation. As part of the naming rights sponsorship of The O2 Arena in London (formerly known Millennium Dome) since 2007, O2 customers are able to receive Priority Tickets for concerts and exhibitions up to 48 hours before they are released on
We have been doing a lot of Slingshot Sponsorship Boot Camps recently to gear up for the start of September. As such, I thought I’d start a blog series following what we discuss and some tips to think about when constructing your own sponsorship proposals. Assets are typically a problem area for rights holders. Being submersed in their own product, sometimes it’s difficult to uncover something that you see on a daily basis, so these top tips and questions should help you uncover opportunities you haven’t thought of yet!
Herbalife, a global nutrition company, became the main title sponsor of a second time running international football tournament ‘Herbalife World Football Challenge’, the goal of which is to promote football (soccer) in Northern America. Football’s popularity is steadily growing in the US, especially after the FIFA World Cup and Champions League final last year. The Champions League final was viewed by 4.2 million people on Fox and Fox Deportes, nearly twice the 2.2 million who watched last year’s tournament final (
Hankook one of the world’s largest and fastest growing tyre manufacturers is to become an Associate Sponsor of the 2012 Motoring Oscars, the What Car? Car of The Year Awards. Hankook are also to sponsor the Ultra Low Carbon Award Category. What Car? publishing director Andrew Golby said: “We’re delighted to welcome Hankook as a partner of the What Car? Awards. Like us, they recognise the increasing importance of low-carbon vehicles, and our readers feel the same
